Three ways to an instant answer

Everything on the web is geared towards instant gratification and search is no exception. It’s all about right answers in an instant, and to that end technology has been all about aspects it can influence like performance (let’s take that as a given) and predicting what we’re after at any given time. Take for example the suggestions on Amazon when you come to the home page, or search as you type in Facebook suggesting profiles and groups that not only match what you’re typing but influence it by your location, friends and interests.

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