See for yourself how media companies can strengthen customer engagement through next-generation content exploration and discovery – all within a single Twigkit application.
Supporting Audience Behaviour
Some visitors to your media website know exactly what they want. They expect to find a piece of video or music content, queue it up and have it streaming on their laptop, tablet or mobile device within seconds.
Others have only a general idea of what they're looking for. They'll browse within certain criteria – Stanley Kubrick movies, or Cuban music, before making their final choices. And some will arrive with no agenda in mind. They browse in a freeform manner until something new and interesting catches their eye.
At different times your visitors will find themselves in all of these groups. Our solutions support all user behaviour models and can help you to maximise retention, get the most value from your content, and grow your audience.
Let's take a closer look at the example application featured in the demo:
Search and Browse
Twigkit search-enabled media applications seamlessly bring searching and browsing together, to provide an incredible user experience that allows vistors to drive discovery themselves, and explore without ever encountering a dead end or empty results page.
For visitors with a clear destination in mind we offer instant, as-you-type suggestions that allow them to jump directly to a specific page. For those browsing, interactive sliders and charts offer a rich, tactile way to discover new content. Dynamic navigation instantly provides relevant, contextual areas for further exploration, offering vistors choices about how they dig into the content that you provide.
Our SEO-optimised dynamic topic pages (eg. “/directors/stanleykubrick/”) use search to bring together everything available about a certain topic (Stanley Kubrick, Cuban Music), and present it in a curated, editorial manner: combining external links, promoted content, statistics, biography, galleries, videos - all together in one place, and dynamically maintained.
Banner image: International Space Station Flyover of Australia, Nasa. Used under creative commons licence. Source.